In 2020, the gaming industry produced a whooping revenue of $155 billion, and it is predicted to touch the threshold of $260 billion by the end of 2025. Today’s world belongs to the young generations and the new innovations and advancements are primarily adopted and appreciated by a specific age group. For example, the crypto boom of 2021 generated a new market of play-to-earn (P2E) games. It was primarily adopted by teenagers and adults under 30. In 2022, the global volume of the P2E gaming industry was estimated at $3.3 million and predicted to reach the heights of $8.9 million by 2028, which is highly unlikely given the current situation of the global market.
They say comparison is the end of joy but no more! If we compare the gaming industry with other mainstream entertainment industries, the Box office and music industries accumulate to $52 billion with the $145.7 billion of the gaming industry (Mobile gaming 45%, Console gaming 32%, PC gaming 23%). Furthermore, this comparison will definitely make every gamer a bit more happy. shows the far-reaching adoption trends of the gaming industry.
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Age Groups of Gamers and the Increasing Demand for Gaming Translations
Today we are going to undertake a short trip to understand the reasons behind the increasing demand for gaming translation services. Certainly, amid this race of progress and the demand for increased ROI, the most important part of the international localization equation is the professional game translation services.
These services enable the games and software comprehensible to all target markets and audiences. These expert translators not only maintain the intended UI experience but also undertake cultural and linguistic differences. So that users of diverse cultural communities can enjoy the experience as the game has been developed specifically for their communities.
Moreover, when it comes to the gaming industry, how can we forget the specific user base that is constantly and increasingly fueling the whole gaming industry? To fully comprehend the bigger picture of the gaming industry and the relevance of the age group below is the age group comparison.
|Age -Group||Percentage||Number of Gamers|
|Under 18||20%||618 million|
|18-34 years||38%||1.17 billion|
|35-44 years||14%||433 million|
|45-54 years||12%||371 million|
|55-64 years||9%||278 million|
|65+ years||7%||216 million|
Furthermore, most of the software and almost all games are primarily built for global audiences. For efficient localization, the demand for software localization services is increasing. So, with the increasing mainstream adoption of gaming the need and requirements of its globalization is a prerequisite. Just like PUBG and Minecraft, almost all the mainstream game developers are now targeting the global markets. Resultantly. The revenue stream multiplies by many folds when international communities and audiences are capable of becoming part of a centralized gaming community. The same goes for the other mainstream SaaS software like Uber and Foodpanda, etc.
Some Important Features of Gaming Translations
Game players definitely note and appreciate the fact that their favorite games are not made locally but still satisfy their linguistic and cultural standards. Credit goes to the services of the professional translation agency. These are some important features of professional game translations:
Technical and Linguistic Accuracy
Accuracy is the keystone of the game translations. It is the responsibility of the translators to maintain the accuracy of game dialogues and compatibility with the target language and original intended meanings. This requires a proper understanding of the source and target languages plus familiarity with technical gaming terms is also a prerequisite. On the other side, inaccurate game translations not only confuse the players but also cause damage to the game’s reputation.
Localization is the next step after game translations. After the completion of game development and translations, professional localization is the perfect way to market the game in the global market. This process involves changes in the color scheme, visuals, and sound effects according to the preferences of the target market.
While translating and localizing the game, the seamless coordination between the game mechanics and translation is essential. Game mechanics involve the governing rules and systems of the game.
Cutting the long story short, the demand for translation and localization is expected to grow further in the coming years for software and games. In this industry, users have high expectations and will never be satisfied with anything less than a great fulfilling gaming experience. And in order to do that, to satisfy avid gamers with an immersive and wonderful gaming experience, it’s very much important to remove the linguistic as well as cultural barriers and that can not be done without professional help.
Thus, to deliver a better, pleasant and more localized gaming experience, localization is the key.